This is the Hero section
Within 5 seconds, we need to answer the visitor’s questions: (A) Who is this? (B) How can my life be better? (C) What do I need to do right now?
Within 5 seconds, we need to answer the visitor’s questions: (A) Who is this? (B) How can my life be better? (C) What do I need to do right now?
What is the pain they should avoid if they buy our product/service? How are they going to survive/thrive? What is the ultimate transformation they’re seeking?
This is where the 15-second elevator pitch goes. Talk about this target customer’s villain, what the antidote is, and what they need to do to get it.